UTAP Rebrand and UI/UX Design

UTAP was in the beginning stages when I joined Maxar and without a design system or even a guess as how the app might evolve, I soon realized that a comprehensive overhaul was in order. To address this, I started interviewing and observing users to gather insight on how the app was being used so I could then plan for how it could be used more efficiently. I eventually felt confident in the app’s purpose and proceeded to map out user flows and create wireframes. The branding came next.

With wireframes and a brand in place, I made a design system that was used by our team of developers and eventually by the other designers once more designers joined our team.

I continued to follow the evolution of UTAP through continual user interviews until it became the multi-dimensional, complex app that is now used by many.

The new UTAP logo is a simplified version of its original which was a representation of making connections and a reference to a satellite.
The wordmark is a custom type solution using simplified, geometric forms to refer to the ease and intuition of the app itself.

“UTAP” is an acronym that I will not disclose for security reasons. The assets I am sharing will have changed information and have been approved for the public.

Strategy

After many user interviews and walkthroughs, it became clear that UTAP had many different types of users with different needs and approaches but they needed to be able to all communicate in the same space. To make sure I addressed each need and found the overlaps, I made journey maps for each user group. After days of prototyping these journeys, I was able to find the connections between user groups and illustrate the different ways UTAP could be experienced by each user.