Speechcloud Brand Identity and Build

Speechcloud is a very fast growing startup on a mission to change education. With the company’s software that transcribes professor’s live lectures into text, they started as a way to help college students with learning and hearing disabilities. With feedback and further research into the many gaps in the education system, it has grown into a multi-faceted, one-stop education platform that is paving the way for better education.
After Speechcloud’s initial launch, the CEO reached out to me for a more elevated and ownable brand that spoke to its youthful and “easy” values.
I named, branded, and designed the initial screens for the product as well as giving continual feedback on further UI development.

Scope

• Naming

• Strategy

• Logo, Typography, and Color

• Product UI/UX

• Brand Guidelines

• Messaging

• Social Media Templates

• Continual UX Research

Product Development and further product design based on my guidelines by Speechcloud developer and CTO, Kyle Hale

The new Speechcloud logo is a cleaner and sleeker version of its original which is a cloud shape that is made out of an “S” and a “C”.
The wordmark is a custom type solution using simplified, geometric forms with rounded edges to refer to the ease and intuition of the product itself.