Logo & Wordmark
Typography
Color
Social media
Web assets
Brand guidelines
Event materials
Copywriting
Sarah started her business as a party decorator specializing in balloon installations—arches, walls, hoops, and more—but she wanted her brand to reflect more than just balloons. She reached out to create a fresh, elevated brand identity that highlights the full range of her offerings, including florals, signage, shimmer walls, and other event décor. The goal was to design a brand that resonates with the Seattle audience and communicates that Sarah can handle every detail of a celebration’s décor, from start to finish.